Content type
Real case
Best practices study, Rentkayaksup
14 Feb 2024. 12:07
Tiempo de lectura
5 min. of reading
Published by
Imagen colaborador
Logo Acelera pyme
Acelera pyme

Detail of the interviewed SME

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  • SME maturity
    1. Estrategias e iniciativas digitales
    2. Gestión de clientes / CRM
    Scope to digitize
    1. Relationship with clients

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Rentkayaksup is an SME located on the Mediterranean coast that, in addition to organizing excursions along the Costa Blanca, has specialized in the rental of kayaks, SUP and pedal boats.

In this success story, you will learn how it has managed to implement a digital reservation management system and improve customer satisfaction. In addition, the next steps to increase its online presence will be explained. 

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Introduction to the interview

The best practice study aims to present a successful case study of a company that has started to digitise its business by incorporating a booking management system on its website. This has not only increased turnover, but has also provided valuable information about its customers.

Rentkayaksup, is a leading company located on the Mediterranean coast, specifically in Alicante and Castellón, specialising in kayak, SUP and pedal boat hire and excursions along the Costa Blanca.

The starting point for the development of this study was the identification of the concerns of SMEs from different sectors, which expressed their interest in learning about good practices for digitising their business and increasing their online presence.

Throughout the study we tell you about the improvements Rentkayaksup has achieved by using an online booking management system and how they hope to continue their digitalisation process and thus be able to continue growing.

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