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What is a CMS (content management system) and what is it for

04 Apr 2022. 12:29
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Do you know what a content management system is? We show you what it is and how you can make the most of it. 

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Qué es y para qué sirve un CMS

In the past, creating your own website could be quite a complex process. This was because computer and technical skills were required to do so. As a consequence, many businesses did not have an Internet presence because they didn't have the necessary resources and for this reason, online shopping was not very common. Today, however, the reality is completely different. 



New technologies have revolutionised consumers' shopping habits, with more and more purchases being made online.  



This trend has been intensifying for a couple of years now. In fact, in 2019, approximately 24% of total purchases in the country were made online, according to Statista data. Furthermore, during the same year, 76% of Spanish internet users made online purchases, which translates into 24.3 million people according to data from Telefónica in its report Digital Society in Spain 2020 - 2021.   

For this reason, the fact that your business has its own online shop can have a direct impact on increasing sales. However, having a bespoke website can be tricky. But don't worry, because there are ways to create standard websites with a homepage, blog, landing pages and resource pages thanks to the CMS. In fact, many CMSs have designs that will allow you to distinguish your website from the rest without getting into the realm of advanced programming.  

So read on to find out what a CMS is and why it makes the process of creating your own website so much easier! 


What is a CMS? 

A Content Management System (CMS) is a software programme or platform that helps you manage your website and its content, without the need to rely on coding or programming languages. A CMS is designed to help you streamline content management and publishing, allowing you to create a high-quality website with minimal technical knowledge. 



This tool will be useful if you want to create a business or personal website, a blog, an online shop, among others. 



In addition, it offers you the following advantages: 


  1. Simple and intuitive interface. The CMS is designed so that users can understand it without the need for programming or web design experience. This is thanks to the fact that it provides you with several tools to create the content of your website in an easy and visual way. 



  1. No layout is required. This tool offers a wide variety of possibilities to implement and install additional designs and functions through extensions.  You will be able to include and manage all kinds of content and designs on your website, such as menus, links, blogs, payment systems, etc. 



  1. Affordable. Unlike the investment involved in creating a website from scratch with web developers, CMSs are quite affordable platforms. Their price can vary enormously, from free open source programmes to customised payment platforms. 


There are a wide variety of CMSs on the market, each with unique features and service levels. Below, we'll tell you about some of the most popular CMS options currently in use. 



It is one of the most popular CMS. It allows you to create a wide range of web typologies thanks to the large number of design templates it offers, both free and paid. 


  • Wordpress is very well designed for search engine optimisation (SEO). It is easy in terms of creating URLs, categories and tags for SEO. 

  • Easy to install and update. 

  • Extensive list of free themes and plugins. 

  • Thousands of design options. 


HubSpot CMS 

HubSpot CMS is a fully integrated content management system that is designed specifically for marketers and businesses. This platform includes all kinds of marketing, sales, service and operations automation tools. 


  • SEO optimisation recommendations to improve your website. 

  • Easy to use. Offers suggestions on tools to guide you step by step through the creation pages. 

  • Wide variety of free and paid templates. 

  • Offers an extra layer of security for your website. 



Drupal is a good choice for developers, or for users with coding skills. It is especially recommended if your goal is to build a highly customised site that needs to handle a large amount of data. 


  • It has the best reputation for security among the best CMSs. 

  • There are many different modules available that you can add to your website. 

  • Content creation is easy, custom content types are flexible and offer many options. 

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