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Tips to automate your e-commerce

17 Nov 2022. 09:10
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  • SME maturity
    1. Methodology
    Scope to digitize
    1. Business processes

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E-commerce automation is key to offer customers the best possible shopping experience. If your business does not yet have tools that allow you to automate processes, stay tuned and continue reading this post!

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Customer expectations in terms of innovation and technology have been increasing today more than ever. According to a Salesforce Report, 52% of customers always expect personalized offers from retailers.

In order to meet their needs, process automation can play a key role. The ability to be able to analyse the behaviour of your consumers will allow you to offer a value proposition that is tailored to each consumer in a personalized way.

However, to achieve this, you need to be clear on a few concepts to know where to start. So, read on to learn more!


What does automation of a store consist of?

Automation is understood as the application of technology to improve the efficiency of tasks in terms of resources and effort. With this definition in mind, to implement automation in our e-commerce, we must analyse all the possibilities and execute a strategy.

To do this, we must be able to detect which processes take up the most time in daily tasks, in order to streamline them through automation. In this way, with the use of the right tools we will be able to turn our business into a more competitive one and obtain the following benefits:

  • Increased e-commerce profitability, since a large number of benefits are obtained by investing less effort.
  • Time saving, performing more tasks in less time.
  • Simplification of processes by automating repetitive tasks.
  • Personalization of communications, impacting each user with the product or products that generate more interest.
  • Control and follow-up of marketing actions.

As you can see, there are many benefits that we can get from automating processes in our business. Even so, starting to automate processes can become complex and even more so if we do not know where to start. For this reason, we have summarized some areas of your e-commerce that you can automate, and we explain how to do it.


Areas of your e-commerce that you can automate

  1. Sales department

The automation of the sales department consists of having customers automatically arrive at the sales page and make their purchases without any inconvenience or friction. This way, we increase conversions.

  1. Collections Department

Implementing a payment collection tool will allow you to have a payment gateway (Link with post Guarantee the security of your customers with these payment methods) that performs the payment process in a safe and automatic way. In addition, by implementing invoice automation tools, you will be able to avoid manual errors that usually cause this type of repetitive tasks.

  1. Logistics department

The implementation of a tool that manages the shipping and delivery of products sold can provide a favourable shopping experience for your customers. This automation will allow you to always inform buyers about the shipping status of the product.

  1. After-sales department

Automating post-sales communications through the use of digital tools will allow you to boost customer recurrence. Actions such as sending satisfaction surveys, managing returns or reporting incidents can be automated and can provide a better shopping experience to all your customers.


Tools that enable automation

Technology can boost our businesses and the use of tools and applications can be a way to optimize our resources. Therefore, we mention some technological tools that can be our allies when it comes to automating our commerce.

  • Chatbots: they can receive queries and answer doubts automatically and quickly.
  • CRM: helps automate marketing and customer management processes.
  • ERP: automates daily activity management processes, such as inventory, orders, supply chain, finance, human resources, among others.

Automation is within the reach of any business, regardless of its size or resources. Taking advantage of this type of tools will allow you to offer your customers a better shopping experience, increasing the benefits of your business and reducing the resources used.

We must remember that automation is a long-term strategy. In other words, it is not about trying to change everything at once or creating processes that are too complex or beyond our reach. It is about converting processes to make them more efficient and implementing the necessary tools to achieve this.

Now that you know more about business automation, it's time to get down to work - it's time to automate your business and take it to the next level!

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