Share your real estate experience by organizing a webinar

Small and medium-sized real estate companies can find webinars a fantastic tool to connect with their clients and employees. These virtual events allow sharing valuable information about the real estate market, answering questions in real-time, and building a trusting relationship with attendees. Additionally, webinars can be recorded and reused as educational content, extending their reach and utility over time.

In this article, we explain what a webinar is, what activities you can perform through it, and the steps to ensure it is a success and attendees ask for more.

What is a webinar?

A webinar, short for web and seminar, is a conference, workshop, or seminar conducted over the internet. It allows participants to join from anywhere in the world, as long as they have an internet connection.

A fundamental aspect of this type of content is its interactivity. For a webinar to be enriching and educational, rather than just a video, it should encourage attendees to ask questions, participate in polls, and collaborate in real-time.

What activities can you conduct through a webinar?

Webinars offer a wide range of possibilities for real estate companies. Some of the most common activities include:

• Property Tours: Showcase your properties in action and highlight their benefits. As a digital format, you can present the same property simultaneously to viewers thousands of kilometers apart.

• Training Sessions: Offer educational courses and workshops for your agents or clients. This can not only improve your company's productivity but also make your clients value you beyond the commercial relationship.

• Q&A Sessions: Interact directly with your audience and address their questions in real-time. You can resolve specific doubts and frequently asked questions that might not occur to all clients.

• Discussion Panels: Gather experts in the real estate sector to discuss relevant topics and share insights. From experiences, good or bad, to exclusive insights, a technical discussion panel is one of the most engaging content formats.

• Live Demonstrations: Conduct practical demonstrations allowing attendees to see how your service works or how properties are managed. This is particularly effective for digital services, thanks to screen sharing capabilities. However, physical properties can also be showcased if you have prepared audiovisual content that can be played during the meeting.

Steps to Conduct a Webinar:

If you think preparing a webinar involves just inviting attendees and turning on the computer camera, you're mistaken! For your webinar to be relevant and enriching—in short, a success—follow these eight steps:

1. Define Your Objective: Before starting, it's crucial to know what you want to achieve with your webinar. Do you want to generate leads, educate your audience, launch a new service?

2. Choose a Platform: There are many platforms available, such as:

• Zoom: allows up to 1 million attendees, ideal for large-scale events.

• Microsoft Teams: offers the possibility to create breakout rooms for smaller, focused sessions during the webinar.

• GoTo Webinar: integrates with applications like Salesforce and HubSpot, facilitating information synchronization and enhancing marketing campaigns.

3. Plan the Content: Structure your presentation clearly and engagingly. Include slides, videos, and other visual resources to keep participants interested.

4. Promote Your Webinar: Use your marketing channels, such as social media, email, and your website, to invite your audience to register.

5. Conduct Technical Tests: Ensure all technical equipment works correctly before the event. Test audio, video, and internet connection.

6. Engage with Your Audience: During the webinar, encourage attendee participation through questions, polls, and chat sessions.

7. Record and Share: Record the webinar so attendees can review it later and share it with those who couldn't attend live.

8. Evaluate and Improve: After the event, gather feedback from participants and analyze engagement data to identify areas for improvement for future webinars.

Each webinar you conduct will help you clarify these steps and make you more comfortable with the format. Over time, you'll be able to refine your approach and maximize the impact of your presentations.

As you've seen, organizing a webinar is an excellent way to connect with your audience and share experiences and knowledge effectively. Give it a try and enhance your real estate company's prestige!

Check out our webinar section for inspiration—don't miss them!