Keywords to optimise the SEO of your agricultural SME

The Advantages of SEO in the Agricultural Sector

Search Engine Optimisation (SEO) is a strategy that encompasses various techniques aimed at attracting a larger volume of traffic to a website by improving its ranking in search engines. This can be achieved, for example, by creating content that meets the needs of people searching the internet, structuring content with headings or subheadings and even collaborating with other websites to share links.

In the agricultural sector, these techniques are especially relevant, as they offer SMEs the opportunity to:

• Appear among the top search results when customers look for a product or service related to your business.
• Increase the number of customers as a result of increased traffic to your website.
• Build trust among internet users by being one of the main portals recommended by search engines.
• Help improve the user experience by understanding which aspects of your website need optimisation to get the most out of it.
• Monitor the performance of your strategies to identify areas for improvement and implement necessary changes.
• Reinforce your expertise by sharing educational content that demonstrates your knowledge in the field.

Now that you've taken your first steps into the world of SEO, you're surely wondering how to start planning this strategy. The answer is very simple, and we are going to tell you about a very useful technique that will help you: keywords.

What are keywords?

In the world of SEO, a keyword is the term or phrase that users type into search engines when they want to find information about a product or service. Knowing the most frequent keywords in the sector in which your business operates is essential to create content around those terms, use them regularly and ensure your website ranks among the top results offered by search engines when users begin their search.

A keyword is the term or phrase that users type into search engines when they want to find information about a product or service.

For example, in the agricultural sector, some of the most frequently searched keywords are:

• Agriculture.
• Cultivation (and type of cultivation).
• Fruits.
• Fresh vegetables.
• Seeds (and type of product).
• Sustainable agriculture.
• Pest control.
• Crop rotation.
• Irrigation equipment.
• Agricultural tractors.
• Agricultural drones.
• IoT in agriculture.
• Crop planning.

However, keep in mind that these keywords will depend on the particularities of each business, such as the size of your business, your geographical location, the type of audience you have, or the products you offer.

If you want to know how to find the ideal keywords for your business, keep reading this article!

How to find keywords

Knowing the exact terms users use to search the internet can make the difference between ranking as one of the top search engine results or remaining invisible.

Therefore, here are some tips to help you discover the ideal keywords for your business:

1. Brainstorm with your team: share and discuss with your employees the products and services you sell to identify the terms or phrases people might use to search for them.
2. Ask your customers: seek help from your customers to identify the keywords they would use to search for the products that interest them most. You can ask them to fill out a survey both when they physically visit your store and when they make a purchase online.
3. Research other businesses: conduct an intensive search on the content shared on the websites or social media of other SMEs, both in your sector and in your locality. This will help you get ideas you can implement in your strategy.
4. Use keyword research tools: use technology to gain a broader and more global view of internet search results. You can use platforms like Semrush, Google Keyword Planner from Google Ads or KeywordTool.io.

Remember that to achieve optimal results, you must establish a long-term plan, be consistent, analyse the results, and evaluate the different actions you are taking to get the most out of it and boost your business.

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