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Improve the accessibility of your website with these practical tips

28 May 2023. 19:19
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  • SME maturity
    1. Presencia Web
    Scope to digitize
    1. Digital strategy

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Make sure your website is inclusive for all users! Find out how to make your website more accessible to all people, including those with disabilities. Here we go!

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According to the latest World Bank data, 15% of the world's population suffers from some type of disability. In addition, several studies affirm that this group is more likely to experience adverse socioeconomic outcomes, such as poorer education or higher poverty rates. This is why national and international institutions stress the importance of making all digital experiences accessible to everyone, including the web accessibility of your business.



What is web accessibility?

Web accessibility is a fundamental principle that involves ensuring that all people, including those with visual, hearing, motor or cognitive disabilities, can access and use a website effectively. It involves designing and developing a website so that it is understandable, navigable and usable for all people, regardless of their abilities. It also seeks to remove barriers and obstacles that may hinder or prevent access to online information and functionalities, thus enabling an inclusive experience for all users. If right now you are wondering how accessible your website is, don't worry, there are tools (many of them free) that will help you with this task.


Tools to evaluate the accessibility of your website

Evaluating the accessibility of a website may seem overwhelming, but there are several tools available online that can help you in this process. Tools such as WAVE Web Accessibility Evaluation Tool, AudioEye and Accesibe, among many others, allow you to analyze and detect accessibility issues on your website. They also generate detailed reports that allow you to identify specific areas that require improvement in terms of accessibility.

Using these tools will give you a clear view of what needs to be addressed on your website to ensure an accessible experience for all users, including those with disabilities. Here are 5 tips to improve the accessibility of your website.



5 practical tips to improve accessibility

Once you have evaluated the accessibility of your website, it is time to implement concrete improvements. Here are some practical tips to improve the accessibility of your website:

  1. Use proper HTML tags: Proper HTML tags, such as <h1> for headings, <p> for paragraphs and <alt> for alt text in images, are critical to ensure that your content is structured and understandable to screen readers and other assistive devices.
  2. Make sure your links are descriptive: links on your website should be descriptive and clear, so that users can understand their destination before clicking on them. Avoid using ambiguous links such as "click here" or "more information", and instead, use descriptive text that clearly indicates the content of the link.
  3. Implement a responsive and readable design: ensure that your website has a responsive design that adapts to different devices and screen sizes. Also, use legible fonts, contrasting colors and appropriate font sizes to make the content easy to read.
  4. Provide transcripts and captions: Provide transcripts and captions for videos and multimedia content on your website. This will allow users with hearing disabilities to access information in an equivalent manner.
  5. Make your website is easy to navigate: Your website navigation should be clear and simple, with a logical structure and a user-friendly navigation menu. Use appropriate tags and attributes in your code so that screen readers can understand and navigate your website efficiently.



Why should you improve your web accessibility? 

Improving the accessibility of your website is not only an act of responsibility and ethics, but it can also have a positive impact on your business. Greater web accessibility means that your website will be accessible to a wider audience, including people with disabilities, which can help increase visibility, engagement and user satisfaction. In addition, meeting web accessibility standards can also have benefits in terms of SEO and legal compliance. In short, improving the accessibility of your website is a valuable investment that will contribute to an inclusive and positive experience for all users.

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