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If you have a business, Social Selling is for you

19 Dec 2023. 14:00
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5 min. of reading
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  • SME maturity
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Business processes

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Do you have a business and would like to reach a wider audience and create more lasting relationships with your customers? Then Social Selling is for you, find out what it is all about!

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Social Selling

Have you heard of the concept of Social Selling? It's a strategy that combines the power of social media with traditional sales techniques.


According to a LinkedIn study, companies that prioritize social selling are 51% more likely to reach their sales quota.


In short, this technique uses social media to connect with potential customers, generate trust and build relationships with them. Up next you can find out how Social Selling can benefit your business. Keep reading!

¿How does Social Selling benefit local businesses?

From increasing visibility to creating deeper connections with customers, every aspect of Social Selling is designed to boost the growth and success of businesses. Discover its benefits!

  1. Increased visibility: Imagine your business standing out in the digital crowd. Social Selling not only positions you in front of your target audience but also helps you shine in the online world. From virtual shopfronts to captivating stories, social media is key to amplifying your visibility and expanding your business.
  2. Building strong relationships: In a world saturated with options, customer loyalty is earned through genuine connections. Social Selling allows you to go beyond transactions and encourages building strong relationships. How? Respond to comments, share the story behind your business, and create a community that not only consumes your products/services but also aligns with your vision and even enriches it.
  3. Personalizing the customer experience: Imagine knowing your customers as well as you know your own products. Thanks to Social Selling, this vision becomes a reality. Real-time analytics allow you to personalize the customer experience, offering deals and recommendations that cater to their tastes and needs. Personalization is not just a strategy; it is the key to turning occasional customers into loyal followers.
  4. Increased conversions: social media also helps you sell your products. Social Selling guides your followers through a journey that culminates in conversions. From strategic calls to action to irresistible promotions, every post is an opportunity to boost sales and transform your followers into satisfied customers.


Steps to Implement a Social Selling Strategy in Your Business

In a moment in history where online connection is crucial, every step you take toward Social Selling is a strategic advance to strengthen your business's presence.

Get to know the steps to implement this strategy:

  • Identify clear objectives: Define your goals—do you want to increase online sales, attract more customers to your physical store, or strengthen your brand presence? Setting specific goals helps you direct your efforts effectively.
  • Know your audience: Success in Social Selling begins with understanding who you are targeting. Research your audience's habits, interests, and motivations. The better you know your audience, the more effective your strategies will be in capturing their attention and encouraging interaction.
  • Develop valuable content: The key to conquering social media lies in the quality and originality of the content you share. From informative posts to irresistible images, every piece of content should add value to your followers. Keep your audience engaged with relevant content that aligns with their needs and desires.
  • Encourage active participation: Social Selling is not a monologue; it is an ongoing dialogue. Encourage participation through questions, surveys, and responses to comments. An engaged community is a growing community, and every interaction contributes to building a solid base of followers.
  • Measure and adjust: Use analytical tools to measure the performance of your strategy. What works and what doesn't? Adjust your approach based on results, always staying alert to trends and the changing needs of your audience.


Thus, Social Selling is not just a technique but a mindset shift that transforms digital interactions into more meaningful experiences. Each step in implementing this strategy is a step toward building a strong community and continually improving the connection with customers. What are you waiting for?

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