How to create a corporate account on Instagram?

Instagram is one of the most popular social networks of the moment. In fact, it currently has more than 1,336 million active users worldwide.

Belonging to the Meta group, it shares space with other famous platforms such as Facebook or WhatsApp, allowing to connect between them to offer a better experience to its users.

On it, users can share photos or videos, follow other accounts, interact with each other and, in addition, its latest updates allow creating spaces to promote and sell products.

Are you thinking of creating an account for your SME? Here we show you how to do it in a few simple steps!

How to create your corporate Instagram account step by step:

If you have already decided to bet on the queen social network of photos and videos, write down how to create your corporate account and start getting the most out of it.

1. Register on Instagram and start creating your own account. You will need to add an email address and choose a username that represents your company. Remember that it is important that users can find you easily, so make sure it is as similar as possible to the name of your SME.
2. Finish the process of creating your account by adding a photo, a biography and a link to your company's website. This step is important, as it will serve as a letter of introduction to your profile.
3. Change the profile from a personal account to a professional account. By default, Instagram creates personal accounts for all users who register. To switch to a corporate account, you must scroll to the top of the screen and click on the three lines that will take you to the Settings section by clicking on the gear icon. There, click on "Account" and then click on "Switch to professional account".
4. Complete the steps for creating the business account by entering, among other things, the industry your SME is in.
5. If you also have business accounts on Facebook and WhatsApp, you can link them to keep them synchronized and use them together. It is as simple as accessing the Meta Business Suite Configuration and start working on it.

Useful tips for using Instagram

Now that you have your corporate Instagram account, start creating content to reach your followers. Here are some tips for you:

1. Define your goals: set clear and realistic goals for your Instagram account. Ask yourself what you want to achieve and how using this platform can help you reach those goals.
2. Know your audience: research and understand your target audience. Identify their interests, needs and preferences.
3. Create an attractive profile: optimize your Instagram profile so that it reflects your brand's identity and values. Use a recognizable profile image, write a clear and concise bio, and include a link to your website or other relevant platforms.
4. Post quality content: share visually appealing, high-quality content. Use good resolution photos and videos that reflect your brand and are interesting to your audience.
5. Interact with your community: respond to your followers' comments and engage in relevant conversations. In addition, you can also start following relevant profiles from your industry, your locality or even your phone contacts.

Remember that you can also collect your statistics to know what impression your publications are having among your followers. It's a good way to measure the impact of your work and, in addition, you can also use it to prepare reports.

Join Instagram and take advantage of the features it offers for your SME!