Grow your SME by publishing content in different languages

According to data from the Digital 2025 report by we are social and Meltwater, internet users already represent 67.9% of the entire world population, equivalent to around five billion users. And, as can be seen in the graph below, this adoption of internet use is almost evenly distributed globally:

This study also provides us with other relevant data:

• Cell phone users: 5.78 billion people use cell phones, equivalent to 70.5% of the world's population.
• Time on social networks: more than 22% of adults who surf the Internet listen to at least one podcast per week.
• The average internet user spends 2 hours and 21 minutes a day on the internet.

It is for these reasons that, in an increasingly digitalized world, it is important to publish in other languages. This way we can achieve a greater reach and expansion to a wider target audience. Below, we tell you the importance of publishing in other languages and what are the advantages for your SME.

Benefits for small and medium-sized companies

• Expanding the target market: if one of your objectives is to internationalize to new markets, by offering content in several languages you can attract customers from different cultures and countries.
• Building trust and credibility: consumers tend to trust companies that communicate in their native language, which can strengthen the relationship with the brand.
• Improved international SEO: multilingual content can rank better on search engines in different countries, increasing visibility.
• Competitive advantage: many companies have not yet adopted multi-language strategies, doing so could differentiate you from the competition and position you as an industry leader.
• Improved user experience: offering content in the user's preferred language facilitates navigation and comprehension, increasing satisfaction and conversion rate.

Speaking your customer's language is not just an option, it is the key to grow your SME in a globalized market. 

What are we doing in Acelera pyme?

Acelera pyme, as an initiative of the Ministry for Digital Transformation and the Civil Service, seeks to boost the digital transformation of SMEs.

We have detected that part of our audience is English-speaking and, although most of our content is available in several languages, we promote the adoption of digital strategies, in order to improve competitiveness and growth opportunities. In addition, we offer resources and tools to facilitate the implementation of these strategies, adapting to the specific needs of each business.

Publishing content in multiple languages is an effective strategy to expand your SME's reach, improve your relationship with international customers and stand out in an increasingly globalized market. As you have seen, Acelera pyme provides ideal tools for your SME to start opting for multilingual strategies.

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