Geolocation, the key to attracting customers to your business with location-based technologies

Social Context

Today, consumers make decisions on the go, and being present at the right moment can make the difference between making or losing a sale. In an increasingly competitive market, the key is to reach the right person, at the right time and message.

Implementing geolocation not only allows you to attract more customers to the point of sale, but also improves the user experience by offering relevant, personalized, and timely information.

Furthermore, the information contained in geolocation can be used by companies to interact with users in a more personalized way. Therefore, positioning your business becomes a key point.

But... what is geolocation technology?

Geolocation is a technology that will allow your SME to know the exact location of a person or device in real time using GPS, mobile networks, or Wi-Fi.

In a commercial context, it allows you to identify when a potential customer is near your business and send them notifications, promotions, or reminders that encourage them to visit.

This technology can be essential for business growth. And if you're not yet aware of the benefits it can have for your business, we'll explain them below.

• Greater local visibility: you can let more people know your business is close to them as they walk by your location.

• Real-time promotions: send discounts or personalized messages just as potential customers are a few feet away from your store.

• Customer loyalty: with location-based campaigns, you can create more relevant experiences, increasing the chances of repeat customers.

• Competitiveness: this allows you to compete with larger companies in terms of marketing technology, but with a much more affordable investment.

• Clear metrics: you can analyze how many people receive your messages, how many enter your store, and how they respond to your campaigns.

Now that you know the advantages, we'll explain, step by step, how you can implement this technology in your SME.

Implement geolocation in your SME

We'll show you a step-by-step guide to implementing geolocation in your business.

Step 1: Define your objectives.

Do you want to increase traffic to your store? Launch a local promotion? Knowing what you want to achieve will help you choose the best strategy.

Step 2: Choose a marketing platform with geolocation.

There are tools such as Google Ads (local campaigns), Facebook Ads, or specialized applications for proximity notifications (such as beacons or geofencing).

Step 3: Create strategic geographic zones.

Define an area around your store where notifications or ads will be activated. This is known as geofencing.

Step 4: Design compelling messages.

 Content should be clear, concise, and offer an immediate benefit (for example: "20% off today only if you stop by!").

Step 5: Measure and adjust.

Use the statistics provided by the platforms to see what works best and adjust your campaigns accordingly.

Geolocation allows you to impact your customers just when they're closest to saying yes.

Whether you own a coffee shop, a clothing store, or a small service studio, using location as an ally can help you stand out and establish a better connection with your community.

If you're looking to continue boosting your business, access our Platform and explore our content.