Essential hardware for the communication sector
Términos de uso
You can use the resource for personal or informative use with attribution to the entity red.es following our terms of use.
In the media industry, having the right hardware is essential to maintain efficiency and quality in every project.
From recording and editing equipment to advanced connectivity tools, these devices enable agile, high-level production, essential to stand out in a competitive environment. Read on to find out more!
What is hardware?
Hardware refers to all physical components of a computer system. These include electronic, mechanical and peripheral devices that enable data input, processing, storage and output.
A good software can mask hardware deficiencies, but without the use of quality components, overall system performance will be compromised.
For example, a computer with a slow processor and low RAM may have difficulty running video editing or graphic design programs, even if the software is of the highest quality.
Similarly, a poor quality microphone can affect audio clarity, regardless of the recording software used.
Main elements for SMEs in the communication sector
For SMEs, investing in the right hardware can make the difference between success and failure. But before acquiring the products we must know the uses and advantages that we would obtain using one or the other.
As an SME, it is advisable to study your needs in order to adapt your purchases and make your investment more efficient. For example, if you are a media company, you will have to invest in audiovisual recording hardware, while if you have an internal communications agency, establishing robust networks is crucial. Identifying and acquiring the right components not only improves the quality of work, but also optimises processes and increases productivity.
Learn about some of the most important elements:
-
Computers
Computers are at the heart of any communication operation. Models with high processing and storage capacities are essential for handling video editing, graphic design and project management software.
Both graphic design firms and advertising agencies need powerful computers with fast processors and sufficient RAM to run design and editing programs efficiently.
These businesses handle large, complex files that require fast, fluid processing to maintain productivity and quality of work.
-
Microphones
High-quality microphones are essential for the creation of audiovisual content and podcasts. Condenser microphones are popular for their sensitivity and sound quality.
Audiovisual content producers and recording studios require microphones that capture clear, professional audio for videos, podcasts and music recordings.
Audio quality is crucial to the professional perception of content, and high-quality microphones ensure that the sound is clear and free of interference.
-
Graphic tablets
Graphics tablets used primarily by graphic designers and digital artists allow for greater precision and control when creating illustrations and designs.
Animation studios and design agencies use graphics tablets for the creation of detailed illustrations, animations and photo retouching.
These tools allow artists to work with greater precision and comfort, improving the quality and efficiency of creative work.
-
Photography accessories
They include cameras, lenses, tripods and lights, essential for the production of high-quality visual content.
Marketing and digital media agencies need photography equipment to create engaging visual content for advertising campaigns, social media and live broadcasts.
Quality images and videos are essential to capture the attention of audiences and deliver messages effectively. Advanced photography accessories ensure that visual content is professional and of high quality.
Recommended options
Here are our recommendations for the main components for an advertising agency, a public relations agency and a media company.
-
Advertising agency:
- Computer:
Ideal for graphic design and video editing thanks to its powerful processor, high-resolution Retina display and excellent battery life. Its operating system is very stable and compatible with creative software such as Adobe Creative Suite.
- Screens:
Excellent for graphic design work and video editing due to its high resolution and colour accuracy.
- Graphic tablets:
High-resolution interactive display, ideal for illustrators and graphic designers. The etched glass surface mimics the feeling of drawing on paper, providing a tactile and accurate experience.
- Storage:
Fast and secure external storage, ideal for handling large design and video files. Offers read speeds of up to 1,050 MB/s and write speeds of up to 1,000 MB/s, making it significantly faster than traditional external hard drives.
-
Public relations agency:
- Computer:
2-in-1 convertible that offers flexibility for presentations and meetings. Its touchscreen and stylus are perfect for note-taking and sketching. Plus, its lightweight design and long battery life are ideal for mobility.
- Screns:
4K monitor with excellent colour reproduction and multiple connectivity ports, ideal for creative professionals. Maximum connectivity to your most used devices with DisplayPort, HDMI, USB ports and audio line-out.
- Storage systems:
A total storage capacity of up to 64TB, expandable to 144TB. Perfect for storing and organising all your files in one place, and accessing them from any device, at any time.
-
Media company:
- Computer:
Weighing approximately 1.9 kg, it is lightweight and easy to carry, ideal for professionals who need to work in different locations.
Its powerful hardware and high-resolution display make it ideal for video editing, graphic design and 3D rendering tasks.
- Cameras and recording equipment:
It excels at capturing high quality images and movies in a variety of lighting conditions, thanks to its full-frame sensor and excellent high ISO performance. Plus, its compact, lightweight design makes it easy to move around for on-location reportage.
- Microphones:
Studio - Neumann U87
Whether you're recording a voiceover, an interview or any type of audio content, the U87 delivers professional sound quality that really stands out. Its versatility and recording precision make it ideal not only for vocals, but also for instruments and other sound sources.
Outdoors - Rode Reporter
This omni-directional dynamic microphone captures sound clearly and accurately, even in noisy environments. In addition, its robust and ergonomic design makes it easy to handle and weather-resistant, ensuring excellent audio quality in any situation.
Investing in the right hardware not only improves the quality of work, but also optimises processes and increases productivity. For SMEs in the communication sector, keeping up to date with the latest technologies is a must in order to offer valuable content to their audience.
If you are looking for the optimal tools or solutions for your SME, explore our content section!
Other related news
