Does your pyme belong to the beauty industry? Connect with your audience thanks to videos
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The video format is, without a doubt, a great opportunity to show the best of your beauty brand, connect authentically with your audience and differentiate yourself in a competitive market by telling stories and generating empathy.
In this article we´ll tell you how you can take advantage of this format to build quality relationships with your audience and generate greater engagement.
In the aesthetics sector digital presence is essential to stand out, as the first impression of customers is mostly made online. More and more users are finding out about possible services on the web looking for trust professionalism and convincing results.
As an SME having social media profiles, an attractive and optimized website and content of interest to your audiences, will position you positively in the minds of users looking for your services. Thanks to social media focused on video you can showcase your work, follow trends and educate your audience by reaching potential customers and building loyalty among existing ones.
But most importantly this content format will allow you to humanize your brand generating empathy, closeness and trust in users.
Want to know how you can strategies and implement this format in your SME? Here are some ideas.
What types of videos can power your SME?
When it comes to creating content, whether for your website or your social networks, the options are endless. In addition, creativity plays an important role because, to stand out in such a saturated environment and capture the attention of audiences, you need to innovate and break the rules.
However, we would like to recommend some ideas so that you can start putting this new strategy into practice:
1. Before and after:
Show the results of your work with stunning transformations. This type of content helps to generate curiosity about the result and allows you to show the quality of your services, boosting positive feedback and attracting new clients.
Videos not only showcase your skills but also humanize your brand and build trust.
2. Beauty tips:
A great way to promote your SME is by creating a video blog where you share specialized tips focused on your target audience. Becoming a trusted source of information will make users remember and choose you.
3. Tutorials:
Teach your audience how to perform certain techniques, such as event make-up or hairstyling. This type of content not only adds value but also shows your expertise and professionalism.
If you have already chosen what type of video you want to focus on, it's time to start producing the content, but... what do you need?
Tools and platforms
The growing popularity of the video format has made editing and publishing video easier than ever. However, there are a few programs you need to be aware of to be able to carry out this function:
Editing tools:
- Free: Canva, CapCut or the integrated editors of social networks.
- Professional: Adobe Premiere Pro, Final Cut Pro X or DaVinci Resolve
Key social media platforms:
- Instagram: you can post short, visually appealing Reels or carousel images.
- TikTok: perfect for quick, creative content that connects with a younger audience.
- YouTube: on this platform you can create detailed tutorials and longer content.
Once you've chosen the platform your target audience is on, you can get inspiration from the biggest brands in the industry. Here are three success stories don't miss out!
What are the big brands doing?
The makeup brand founded by Rihanna has a series of episodes on YouTube called "Meet Me In The Makeup Room", an initiative that seeks to bring the brand closer to its audience through educational and entertaining content. This series offers detailed tutorials on various makeup techniques and presents the brand’s latest releases.
Through this strategy, the brand is able to enhance its commitment to education and inclusion while fostering a closer and more authentic connection.
2. Sephora:
Sephora uses multi-channel strategies to reach its customers. On their social networks share quick tutorials beauty tips aesthetic content and videos about the latest news in their stores. Also actively collaborates with influencers to showcase real beauty releases and routines. This educational and accessible approach consolidates Sephora as an authority in the sector generating trust and loyalty.
Saigu Cosmetics is a Spanish make-up company, founded in 2019 with the aim of "reconciling the world of cosmetics with the environment". While TikTok takes advantage of the trending audios to showcase its products, Instagram creates memorable content that impacts the audience and makes emotions flourish. It also has a strategy that brings great humanity to the brand giving a place to all the people who work in it.
4. HudaBauty:
Huda Kattan has taken its brand to the top by promoting its products with video format. Its strategy includes a multitude of video typologies and is that in their channels you can find from vlogs about their daily life to impactful transformations thanks to their products. It also has a YouTube series "How To Beauty" where it offers detailed tutorials and addresses viral topics from the world of makeup.
Huda’s closeness to the content allows for a humanization of the brand which makes followers feel a more personal connection.
As you have seen, promoting your brand through original content and video is a strategy that already has enough strength in the world of beauty. Start exploring your options and boost your reach with this format.
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