Do you have any doubts about how to design your website? The Kit Digital accompanies you in the process!

There are many ways to promote a business. Nowadays we can find any kind of product or service through different communication channels. However, a website is one of the most important channels for any business.

In fact, the growth curve of e-commerce in our country has not stopped in recent years. According to data from the National Statistics Institute (INE), 31.6% of companies with 10 or more employees made sales through e-commerce, which represented 20% of their total sales in 2021. This means that having a website, especially for SMEs, freelancers and entrepreneurs, can be a great opportunity to give visibility to their projects, products or services.

However, for many people who have their own business, designing a website can be complicated. Especially considering that a well-designed website attracts your target audience, helps you reach potential customers, among other advantages. But don't worry, by requesting the Kit Digital you can count on the help of experts who will take your business to the next level. Want to know more? We'll tell you about it below!

Advantages of having a quality web design

• Generate good first impressions: the website of your business is the online presentation letter of your business. A correct design will help you to transmit a professional image, attract new customers and retain existing ones.
• Improves search engine optimisation: having a website with updated content and designed to generate a good user experience will help you to position yourself at the top of search engines such as Google.
• Provides a competitive advantage: having a professional web design allows you to be among the first in your sector.

As you will see, the advantages of having a quality web design are of great importance as they can make the difference between your e-commerce and that of your competitors. Below, we are going to explain some of the key elements to take into account when designing a website and how the Kit Digital can help you in the process.

Key elements to consider when designing a web site

• Design based on a target audience

To design a good website it is important to focus on the needs of our target audience. From the moment we think about the structure, to the colours, images and typography. We must also determine what kind of information we want to highlight and in what order (the layout of the website).

• Relevant information about your business

We need to make sure that we detail somewhere visible on the website all the business information about our business. In this part we can include valuable details such as the purpose of the business, its history, customer service hours, among others.

• Responsibility and accessibility

More and more people are using their mobile phones. For this reason, it is of utmost importance to have a website that looks good on every device. In other words, it must be responsive.

• Call to action

Place your order, buy now, subscribe to our newsletter... all these phrases are CTAs (calls to action) and are essential elements for an e-commerce. Remember that they must be in a visible place so that they can work properly.

These are just some of the elements to consider when designing a website. Fortunately, you can count on the support and advice of experts in the field thanks to Kit Digital. Ask for your help and you can get the design of your website with a home page, the presentation of your business, a contact form and a description of your products, among other things. All this adapted to any type of device for the convenience of your customers and suppliers. What are you waiting for? Join the digital change!