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Digital enabling technologies and their impact on commerce

03 Sep 2021. 11:44
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  • SME maturity
    Scope to digitize
    1. ICT infrastructure

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There are 9 digital enabling technologies that will allow your SME to grow and consolidate its market presence.

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Pill about digital enabling technologies and their impact on business

Digital enabling technologies are those that stand out for their transformative potential and their capacity to drive digital transformation.

These are technologies that, even though they are at different stages of evolution and maturity, can impact our day-to-day life. Many of them, have been normalized in our lives without being, at times aware of it, for example, when we use virtual assistants that incorporate cutting-edge technology such as artificial intelligence.


Some notable enabling technologies are IoT, big data, artificial intelligence, blockchain and cybersecurity, among others.


These significantly impact the digital transformation and pose great opportunities for employment, but also pose a challenge for productive sectors and citizenship sectors. Some of the most important enabling technologies, and which are being applied in the commerce sector are:

  1. Internet of things. It is a system where physical objects are connected to the Internet. For commerce, it can provide extra knowledge about the behaviour of customers with respect to their needs, habits and preferences during the sales process. This is a breakthrough when it comes to adapting products and services to consumer demand.


  1. Collaborative platforms. This is an advance for the provision of services and teamwork. These are software’s that adapt to user's needs and facilitate communication and collaborative work. An example is video calls or team meetings through specific platforms.


  1. Big data and analytics. It is a technology that allows retailers to learn about market trends and potential customers. Its system for collecting, storing and analysing big data helps to stay ahead of events and competitors. Also help to make the right decisions about what products or services offered.


  1. Blockchain. It records transactions and asset tracking (tangible and intangible). It is applicable, for example, to the shipping process of a product, combined with other technologies such as IoT. In this case, allowing companies to automate the purchase of materials and streamline procedures, saving time and money. For the traditional business model, it provides greater security in operations, reduces unnecessary costs and human error.


  1. Augmented reality. Its main advantage is the novel and interactive experience it creates for consumers. It can be used in digital environments as well as in physical spaces and allows any potential customer to preview a product without actually being present.


  1. Robotization. It refers to the use of machines in production processes instead of humans. Robotization is a trend in e-commerce logistics, as it speeds up work at peak order volumes and reduces potential labour risks.


  1. Artificial intelligence. This technology is a combination of the agility of a machine and the human ability to reason. Some trends in commerce are chatbots (robots that serve customers on the web) or the recovery of abandoned carts by e-mail.


  1. Machine learning. This is part of artificial intelligence. These are machines that recognize patterns and automatically learn about these patterns to make predictions. It is very useful, for example, for real-time fraud detection in online shopping.


  1. Cybersecurity. It is a very necessary technology, both for shopping in online stores and for securing the data stored by companies and protecting them from cyber-attacks. It is also very useful to develop webinars correctly.


Technology innovates, it’s constantly renewed and is increasingly present in the development and evolution of companies. As in the case of commerce, has a great potential to be explored.

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