Connect with your audience: introducing Live Shopping

Live Shopping: the latest trend in e-commerce

Did you know that 59,4% of the global population uses social media regularly? In concrete numbers, 4.760 million people are users of these platforms, representing 94,9% of the 5.160 million internet users who browse the web regularly.

Impressive figures, right? And you’ve probably already discovered that social media is a crucial channel for reaching new audiences, as well as for engaging and retaining your existing customers.

Today, we want to introduce you to a new tool that can connect you with this audience and is emerging as a highly promising strategy in e-commerce: Live Shopping.

Live Shopping is a strategy that combines live streaming through platforms or social media with e-commerce. It involves starting a live broadcast, showcasing a product, and interacting in real-time with viewers to answer their questions.

This new way of sharing your products with the public promises to become one of the most widely used strategies globally. In fact, it’s already reaching record figures in Asia and has even increased the conversion rate of some companies by 50% in just one year.

If you want to learn all about Live Shopping, get ahead of the future of e-commerce and see how you can implement it in your business, keep reading!

The benefits of Live Shopping

Before showing you how to introduce this strategy into your business, it's important to understand the benefits it can bring if you manage a small or medium-sized enterprise.

As you can see, Live Shopping is an innovative strategy with exceptional potential. But how can it help you?

1. Build trust with your customers: the close interaction of answering questions and suggestions live and transparently will help create a strong relationship of trust with your customers.
2. Increase your social media reach: live broadcasts are highly engaging on these platforms and can attract a large number of users.
3. Reduce your promotional costs: with a basic setup, using your smartphone and investing as much as you see fit in advertising campaigns, you can lower your promotional expenses.
4. Boost your sales: you can enhance your sales by launching exclusive offers during the live broadcast for those watching in real-time.

Are you already thinking about how to implement this strategy in your business? If so, here are the key steps.

Live Shopping involves starting a live broadcast, showcasing a product and interacting in real-time with viewers to answer their questions.

Tips for implementing Live Shopping in your business

Now that you know what this strategy entails, it’s time to learn how to start using it if you're a entrepreneur or run a SME.

Here are some tips:

1. Build a community: before diving into Live Shopping, it's crucial to establish a network of contacts on your social media platforms. Identify which platforms have strong engagement, choose the ideal channel for your live broadcasts, and strengthen your relationship with your followers.
2. Set up your equipment: prepare all the equipment you’ll use to ensure it’s in optimal condition for the broadcast. Check if your camera or smartphone is working correctly, connects to the platform you're using, and whether the video and audio quality are suitable.
3. Conduct tests: while spontaneity is key to connecting with users, plan how your live broadcast will go to have a framework for your presentation. It’s also important to rehearse beforehand to know what to improve when the time comes.
4. Promote the broadcast: once everything is set, schedule the date and time for your broadcast and announce it on your channels. You can place a banner on your website or prepare posts for your social media accounts.
5. Engage with participants: during the broadcast, it’s essential to interact with your viewers. If there are no messages, start the conversation by asking questions or running polls to encourage participation.
6. Keep the session dynamic: use elements that capture the users' interest to keep them engaged throughout the broadcast. You can hold contests, giveaways, or, as mentioned earlier, exclusive offers.
7. Share the broadcast: record the session and repurpose the video to create content for your website or social media. For example, you can upload the full video to YouTube and cut short clips for Instagram or TikTok.
8. Analyse the results and improve your broadcasts: after the process, measure the performance of both your live broadcast and any additional content shared on social media. This will help you understand your followers' behaviour better, identify strengths and areas for improvement, and potentially reach out to other brands for future collaborations.

As you can see, Live Shopping is a straightforward strategy that you can start implementing in your business to share your products and offer a new service to your customers.

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