Boost your SME's digital recognition by turning your employees into brand ambassadors

With new technologies evolving faster and it is important that your business does not fall behind. The market and its customers are increasingly demanding the digitisation of companies, and one of the most effective ways to be part of this change is to start internally.

How can you foster a digital culture in your business? 

Adapting to new technologies can be difficult, so we remind you of the importance of being patient and working steadily to achieve your goals. Below, we share some practices to boost the digital culture in your SME.

• Create a medium- to long-term plan: creating a set of goals with realistic timelines and ideas provides a sense of security. In other words, instead of asking your employees to adapt autonomously, you can set deadlines so that everyone has to meet a set of guidelines while achieving, as a company, the same goal.

Sometimes a clear vision is all it takes to create motivation.

• Establish continuous training: It is very likely that your employees have different levels of digital literacy, so it is important to have an initial assessment accompanied by continuous training. In our events section you can find numerous free training courses, both online and in person.

• Communicate and recognise progress: to keep employees motivated during the course of digital adaptation, being able to see that they are improving is one of the best options. We recommend creating a weekly or monthly space, where data can be collected on how the plan is progressing and where employees can talk about their experiences and even new discoveries.

Keys to active online engagement

What will really make the difference to your digital transformation is your team communicating it, both internally and externally. If you want to drive this engagement, here are a few tips.

Internally:

1. Teamwork: foster a collegial environment with collaborative projects and team-building dynamics , where all members can participate, feel useful and support each other.

2. Follow-up meetings: being able to visualise the company's progress is always a great source of motivation. Organise monthly meetings to share progress, celebrate what has been achieved, and open a space for comments and proposals.

3. Internal newsletters: remember that a company's internal communication is essential to keep the whole team informed about news, available resources and next steps in the digital transformation.

4. Events: Building trusting relationships between all team members is also essential. From time to time, you can hold afterworks or informal events.

Externally:

1. Accreditations: when an employee completes training, he or she can obtain a certificate that certifies the acquisition of a particular skill. This] can be shared on social networks, making it an easy way to give visibility to your company's commitment to continuous improvement.

2. Participation in external events: invite your employees to represent your company at different fairs, conferences or competitions. In this way, you will not only broaden their knowledge but also reinforce their role as brand ambassadors.

3.  Participation in social networks: encourage your team to generate content, both for their personal LinkedIn and for your SME's social networks. Writing articles on topics that interest them individually or creating videos talking about the courses they have taken are some of the content ideas that your employees can participate in.

These actions humanise your brand, generate more engagement and strengthen the feeling of belonging.

Engaging your employees in the company's digital strategy is essential for running an honest, productive, and dynamic business.

If you are looking for training sessions and live events, you can access them for free through our events section.