Augmented reality applications in a clothing store

Augmented reality: definition and evolution

Augmented reality (AR) is a technology that allows computer-generated digital images to be superimposed on the real world. Through devices such as smartphones, tablets or specialized glasses, users can see virtual objects blended with their physical environment, offering an immersive and enriched experience.

Although its roots date back to 1960, it was in the 1990s that it began to take shape. Since then, AR has evolved rapidly. Business applications have grown exponentially, particularly in the retail and fashion sectors. Today, an apparel retailer can integrate this technology to offer a unique and personalized experience to customers, helping them make more informed purchasing decisions.

Get to know augmented reality applications for your store

One of the most exciting aspects of AR is its ability to transform the way we interact with physical products. In the case of a clothing store, the applications of AR are wide and varied. Here are the highlights:

• Virtual fitting rooms: through this tool, customers can “try on” garments without having to physically take them off. By simply pointing the camera on their smartphone or using a smart mirror in the store, users can see how a particular garment would look on them, adjusted to their measurements and in real time.

• 3D product visualization: Through their mobile device, customers can see what a specific garment would look like from all angles, examine its details and even compare it to other options. This ability to visualize the product in such detail allows shoppers to make more informed decisions.

• Immersive shopping experiences: another trend in the use of AR is the creation of immersive shopping experiences. Imagine that your customers enter your store and, through their cell phone or glasses, they can see personalized promotions and offers. These experiences increase customer engagement, making them feel more connected to the brand.

Advantages of using this technology in your business

The use of augmented reality in a clothing store offers several advantages for both your customers and you. Here are some of the most important ones:

• Improves the customer experience: offers a more seamless, convenient and fun shopping experience. Instead of relying solely on static viewing or physical try-on of garments, customers can dynamically interact with products. In addition, personalization is key: each customer can see how products are tailored to their specific tastes and needs, increasing their satisfaction and loyalty.

• Increases conversions and reduces returns: virtual fitting rooms and 3D product visualization allow customers to have a better understanding of how garments will fit before they buy them. This not only increases the likelihood of conversion, but also decreases the number of returns, a common problem in e-commerce and physical stores.

• Competitive advantage: for SMEs and freelancers, AR integration offers a clear competitive advantage. Although the technology is still in the process of mass adoption, businesses that implement it will soon be able to differentiate themselves from the competition.

• Data analytics: AR also allows businesses to collect valuable data on their customers' behavior. By monitoring how shoppers interact with products in the store (what items they try on virtually, how long they spend looking at an item, etc.), you can adjust your offer and improve your marketing strategies.

From virtual fitting rooms to immersive shopping experiences, this technology offers multiple opportunities to differentiate from the competition, increase sales and build shopper loyalty. And you, are you going to implement it in your SME?