After what the pandemic has caused in the retail sector, 2022 could be a good year to take a step forward and define what the shopping experience of the future will be like. Don't miss these challenges and trends!
Despite the challenges the pandemic has posed for all retailers, it has accelerated the trends we have been seeing in the retail sector, which have a greater impact now in 2022.
Digital transformation and new technologies have directly influenced companies' sales channels, making e-commerce a new business model.
A clear example is that almost 70% of the Internet population in Spain are online shoppers. Even so, only 20% of companies are selling online according to Google's Retail in Spain report. This translates into a great business opportunity for companies in the country.
With this look to the future in mind, we have compiled the key trends that will define the direction of the retail sector in 2022.
Integration of technology
For the last couple of years, technology has been a key factor in the development of the retail sector. Most consumers have made online shopping part of their shopping habits. As a consequence, small businesses must find ways to continue to satisfy the tastes and needs of their customers through the use of technological tools.
A clear example of this is the implementation of artificial intelligence through chatbots to offer better customer service. Similarly, another example of technology integration would be the use of different digital payment methods or the use of management tools such as CRM and ERP, which in addition to automating processes, allows companies to have data on the consumption habits of their customers.
The Omni-channel is a trend that has been gaining ground for a couple of years and has been accelerated by the pandemic. Customers value it because it means using all available channels to reach them and offer them the products or services they need. In this sense, it is the combination of the online environment with traditional commerce. And when we talk about the online environment, we are referring to the integration of the different channels that make it up, such as ecommerce, social networks and marketplaces, to offer a joint experience.
An example of this integration would be the possibility for a customer to make a purchase through the online shop, track their order through Facebook messaging and finally pick it up in the physical shop.
Sustainability and circular economy
Customers today are particularly concerned about the environment. They demand recyclable packaging and production and consumption models based on environmentally responsible returnable items.
As a result, the retail sector has been forced to rethink its strategies to achieve a balance between economic growth and sustainability. One way to address this demand has been to implement sustainable practices such as the circular economy, in which digital tools are key to closing production cycles and making the most of natural resources.
Customer experience as the main focus
Increasingly, experience is becoming an important differentiating factor for consumers in the purchasing decision. Whereas retailers once competed primarily on products and offers, today factors such as customer service, accessibility, usability, ecommerce design and other aspects such as the knowledge of sales staff play an essential role in customer decision making.
Many of the trends and challenges facing the retail sector are shaped by the use of technology and emergence of new business models that influence the shopping process. Those retailers who are capable of reinventing themselves and transforming their shops will be the ones to set the tone for the next trends of the future. So don't miss out on being part of the digital transformation!