Steps to define your e-commerce digital marketing strategy

Digital marketing is essential to achieve sales in your e-commerce. Discover the steps to apply it to your SME.

1. Analyse the market and your SME. Set the starting point by carrying out two analyses. The external analysis and the internal analysis.
2. Contextualise the information. Define your SWOT and explore the value proposition and competitive advantage of your e-commerce.
3. Establish strategic objectives. Define the business and digital communication objectives.
4. Define the strategy. Design your strategy taking into account your target audience, the messages you want to convey and the communication channels.
5. Establish the actions and set them in a time frame. Specify the actions and contents of your strategy.
6. Evaluate the results. Determine the metrics and know the effectiveness of the digital marketing plan. Readjust the strategy if necessary.