With the current overload of information, getting your SME to stand out and achieve conversions can be a challenge.
To face this, and boost your business visibility, you can implement a SEM strategy.
With the current overload of information, getting your SME to stand out and achieve conversions can be a challenge.
To face this, and boost your business visibility, you can implement a SEM strategy.

- What is SEM?
It’s the set of digital marketing strategies and tools designed to increase website traffic.
As it is paid advertising, it allows you to reach the right audience and gain greater visibility almost immediately.
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Key tips for an effective SEM strategy
To create successful campaigns that help you connect with your audience, it’s crucial to follow certain principles:
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Select the right keywords, focusing on relevant search terms, balancing search volume with competition.
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Design ad copies with clear messages and eye-catching designs that encourage action.
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Consider the Quality Score, this is a metric Google uses to measure the relevance of an ad and its keywords.
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Add ad extensions to include additional information such as links or contact numbers.
Boost your online growth with a SEM strategy!