Prompt engineering is the process dedicated to transforming ideas into precise instructions, so that AI responses better suit your needs.
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Prompt engineering is the process dedicated to transforming ideas into precise instructions, so that AI responses better suit your needs.
Uses:
- Saves time on tasks like writing, customer service, or data analysis.
- Improves the quality of results.
- Allows you to make the most of AI tools without technical knowledge.
Don't say: “Make me a post”
Better: “Create an Instagram post for a tourism SME talking about sustainability, in 100 words and in a friendly tone.”
5 keys to writing better prompts
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Be clear and specific: What you want, for what purpose, and with what length.
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Define the format: Text, list, table...
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Provide context: Your sector, target audience, purpose of the task...
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Ask for alternatives: More than one option will give you room for improvement.
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Test, adjust, and repeat: The perfect prompt rarely comes out first time. Adjust until you get what you need.
Mastering this skill will help you make the most of AI in managing your SME.
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