Pinterest for business: opportunities and advantages

Pinterest is a visual social network that allows you to discover, save and share ideas with images, videos or "pins".

Thanks to its thematic boards, you can organize and explore content to inspire and spark interest in recipes, lifestyles, travel, fashion, decoration...

17 Nov 2023. 08:57
1 min. of reading
Published by
Imagen colaborador
Logo Acelera pyme
Acelera pyme

Términos de uso

You can use the resource for personal or informative use with attribution to the entity red.es following our terms of use.

Tags

  • SME maturity
    All
    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Digital strategy

Compartir infografía

Pinterest is a visual social network that allows you to discover, save and share ideas with images, videos or "pins".

Thanks to its thematic boards, you can organize and explore content to inspire and spark interest in recipes, lifestyles, travel, fashion, decoration...

Image
Pinterest for business - opportunities and advantages

Why is Pinterest interesting for your SME?

  • Organic reach: Pinterest helps to increase the visibility of your business because it is a social network that segments efficiently thanks to its category searches. This way, you can reach more audiences without paying for advertising.
  • Engaged audience: people interacting on Pinterest are looking for inspiration and new products. This means that your SME's Pinterest account will have an audience that is receptive and open to ideas.
  • Product promotion: it offers the option of showcasing your products in an attractive way, adding links to your website and even promoting your pins to make them stand out. With all this, you can speed up your sales.
  • Connection with audiences: it allows you to highlight your brand and each of your "boards" help to promote the recognition of your SME.

 

Tips for using Pinterest

  1. Optimize your “pins”: make sure that each image or video is of high quality and is accompanied by a clear and inspiring description.
  2. Create themed boards: organize your pins in boards related to your business sector and attract people interested in those topics.
  3. Be creative: since Pinterest is a very visual social network, try to stand out with attractive and original pins. And don't forget to interact with the community to increase your visibility.
  4. Measure and adjust: study the impact of your pins to understand their performance and adjust your strategy to reach your goals.

 

Pinterest offers unique opportunities to promote your business and connect with a highly engaged audience.

Take advantage of its creative and visual potential to drive your SMB's growth!

¿Te ha resultado útil esta publicación?

Contenidos relacionados