Large language models (LLMs), such as ChatGPT, Perplexity, and Copilot, are consolidating their role as major search channels. The 2025 Previsible AI Data Study highlights key findings:
Términos de uso
You can use the resource for personal or informative use with attribution to the entity red.es following our terms of use.
Large language models (LLMs), such as ChatGPT, Perplexity, and Copilot, are consolidating their role as major search channels. The 2025 Previsible AI Data Study highlights key findings:
+ 527 %
Increase in sessions referred by AI search engines (Jan–May 2025 vs. 2024), from 17,076 to 107,100.
55 %
Of LLM traffic relates to legal, insurance, finance, SME, and healthcare topics.
40 – 60 %
ChatGPT accounts for the majority of LLM-driven traffic across most sectors.
77 %
Of traffic reaches blog pages; 9% goes to homepages and 8% to news sites.
Why is this relevant?
LLMs address complex queries requiring specific, context-aware responses. For example:
“Which digital tools can I use to manage inventory and billing without spending more than €100 a month?”
For SMEs and freelancers, this marks a paradigm shift:
-
Content must now be optimised for AI search engines.
-
Businesses should define metrics to track traffic from platforms such as ChatGPT.
Other infographics
