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Discover LinkedIn's SSI for your SME

LinkedIn's Social Selling Index (SSI) is a key tool for measuring your professional presence on this social network.

09 Jan 2025. 12:38
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Tags

  • SME maturity
    All
    Topic
    1. Marketing digital y redes sociales
    Scope to digitize
    1. Digital strategy

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LinkedIn's Social Selling Index (SSI) is a key tool for measuring your professional presence on this social network.

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Discover LinkedIn's SSI for your SME

What is LinkedIn's SSI?

It measures your ability to create a strong presence, interact, build relationships and find opportunities. In addition, a high SSI reflects higher influence and optimisation on LinkedIn.

Interpretation of SSI data

It is divided into 4 components:

    1. Professional branding: showcase your expertise with a comprehensive profile.
    2. Appropriate connections: find and connect with key contacts.
    3. Interaction: post and comment on valuable content.
    4. Relationships: strengthen your professional network.

Tips to improve your SSI

  • Optimise your profile.
  • Post relevant content.
  • Participate actively.
  • Connect with professionals in your sector.

Improve your SSI and boost your SME on LinkedIn!

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