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An increasing number of SMEs are developing their own applications to enhance customer loyalty, improve user experience, or boost sales. The opportunities are limitless:
· Sales: local apparel shop, bakery, bookstore…
· Appointment management: beauty salon, restaurant, workshop…
· Loyalty: café, yoga studio, organic shop…
· Information: consulting, educational institution, architectural company…
These options are not mutually exclusive; they can exist together within a single application. It simply requires creativity!
How to develop an app:
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Specify its primary purpose.
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Create the interface (Figma or Canva).
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Utilize no-code platforms (Glide, Mobincube, AppyPie) or engage a developer.
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Develop it and conduct internal testing.
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Release it on the App Store and/or Google Play.
Factors to consider:
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Objective: Identify the audience and the needs to be addressed.
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Cost: Assess profitability in relation to the investment.
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Design: Practical and appealing (UX/UI)
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Device: Determine if it will be for iOS, Android, or both.
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Security: Adhere to GDPR.
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Promotion: Via the website and social media platforms.
Begin with a basic version (MVP) and enhance it according to actual user experiences and feedback (pilot tests can be conducted).
Will today be the day your business makes the leap to mobile devices?
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