Customer journey gives you the keys to understanding your customers

Have you ever wanted to know how customers make their purchasing decisions in your business?

Customer journey shows you the way to find out why consumers make decisions.

07 Dec 2023. 11:24
1 min. of reading
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Tags

  • SME maturity
    All
    Topic
    1. Gestión de clientes / CRM
    Scope to digitize
    1. Relationship with clients

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Have you ever wanted to know how customers make their purchasing decisions in your business?

Customer journey shows you the way to find out why consumers make decisions.

Image
keys to understanding your customers

What is customer journey?

It is the process a customer follows from the moment they realise they need a product until they buy and use it.

Knowing it allows you to define the buying process in your business and identify the needs of your customers. 

Create your own customer journey following these steps!

  1. Set your goals: decide what you want to achieve.

  2. Identify your audience: detect the characteristics of your target audience.

  3. Investigate how they make their purchases: see how customers' need to buy your products arises.

  4. Implement changes: once you know your customers' journey, make the necessary modifications to adjust it to their preferences.

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Now that you know how to identify your customers' buying process, go ahead and make your own customer journey!

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