E-commerce and payment methods for your business

Introduction: 

• Introduce payment methods that your customer can use for instant transactions. 
• Understand your customers and apply their preferred payment method. 

Identify the payment method according to your type of customer:

1. Digital native customer. 
   • Introduce payment methods that your customer can use for instant transactions.
2. Hyperconnected customer. 
   • Increases purchase options.   
   • Implement payment through applications. 
3. Traditional customer. 
   • You must have the payment method par excellence (credit or debit cards). 
   • Thousands of customers use it every day. It has to be in your e-commerce.   
4. Cautious customer. 
   •  Partner with secure payment platforms that allow you to buy without giving personal details and with just one click. 
   • Gives extra security and confidence. 
5. Mature customer. 
   • You need to enable: 
     • Bank transfer. Safer, but slower. 
     • Cash on delivery, which is more similar to a physical purchase. 
     • Financing. Especially in SMEs with high priced products. 

Conclusion:

• If you have more than one type of customer, you should include more than one payment method. 
• You will maximize your purchasing opportunities.   
• Ensure safety, comfort and speed.