Are KPIs and metrics the same thing?

To understand this, we need to clarify three points:

1. A Key Performance Indicator (KPI) is essential to evaluate the success of your business processes and actions.
2. A metric is used to track a specific action in a quantifiable and objective way.
3. In other words, a KPI is the essential metric that helps you to know if your strategy is helping you to achieve your objectives.

Therefore, a KPI is a metric, but not all metrics can be considered KPIs.

Measuring the actions you take is key to improving the performance of your business and allows you to:

• Know which strategy gives the best results.
• Detect needs.
• Make more precise decisions on the go.
• Achieve the proposed objectives.

Now that you know the difference... Are you ready to track your objectives?